SegMind AI
Intelligent Customer Segmentation & RFM Analytics Platform
SegMind AI is an AI-powered customer segmentation and RFM (Recency, Frequency, Monetary) analytics platform that helps businesses identify, understand, and target their customers more effectively.
Built on Azure Machine Learning, Azure Databricks, and Microsoft Fabric, it automates the process of data extraction, customer scoring, clustering, and persona creation, enabling personalized marketing, churn prediction, and profitability optimization.
Orchestration
Azure Data Factory
Data ingestion and scheduling
Transformation
Azure Databricks (PySpark, Pandas)
RFM scoring, clustering, data prep
Modeling
Azure ML / Databricks MLlib
Segmentation models (K-Means, Hierarchical, DBSCAN)
Storage
Microsoft Fabric / SQL Database
Stores scored customers and segments
Analytics
Power BI / Fabric Reports
Visualization, trend tracking, churn analysis
Automation
Logic Apps / Synapse Pipelines
Campaign triggers, alerts, workflow automation
Business Benefits
Precision Targeting - Enables hyper-personalized campaigns for each segment
Automation - Reduces manual analytics and marketing segmentation
Customer Intelligence - Provides 360ยฐ view of customer behavior and loyalty
Increased ROI - Higher engagement and conversion through targeted actions
AI-Driven Learning - Continuous model improvement based on customer patterns
Secure & Scalable - Built on Azure-native, enterprise-grade infrastructure